Microsoft Exec Says Surface RT Branding Name was Confusing for Customers

From DailyTech: Of Microsoft's Surface family, Surface RT seems to be that uncle you try to avoid at Christmas. Now, Microsoft is saying that using "Surface RT" as a branding name was a mistake for the product.

Jack Cowett, Microsoft's product marketing manager for Surface, said that the branding name "Surface RT" was a mistake because it was confusing for customers who didn't know the difference between Surface RT and Surface Pro.

"We think that there was some confusion in the market last year on the difference between Surface RT and Surface Pro," said Cowett. "We want to help make it easier for people, and these are two different products designed for two different people."

The latest generation of the Surface RT tablet is simply called "Surface 2," dropping the RT name entirely. The pro version is called "Surface Pro 2."

Many may not have realized that the RT version meant using a completely different operating system from the Surface Pro. Surface RT is equipped with the Windows RT variant of Windows 8, which is a stripped-down version that is incapable of running legacy apps. The Pro, on the other hand, runs the full Windows 8 OS.

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