From CNET: Mobile ad spending will grow faster than any other ad channel in the US this year -- up as much as 83 percent to reach $17.7 billion -- as more people spend more time on smartphones and tablets, according to eMarketer.
While advertising on mobile devices remains a small piece of total ad spending -- just 5.7 percent of the $171 billion spent last year -- its rapid growth should allow it to surpass ad spending on desktops and laptops by 2016 and reach 26 percent of total ad spending in 2018, the market researcher said Wednesday.
Comparatively, mobile ad spending was up 122 percent in 2013 to $9.7 billion, and up 178 percent in 2012 to $4.4 billion.
Mobile advertising will become the second-largest ad channel in 2018, behind only television, if eMarketer's predictions are accurate. Other channels, including radio, newspapers, magazines, and outdoor ads, are expected to lose ad spending share during that time. Total media advertising should reach about $221 billion in 2018, eMarketer said.
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