From DailyTech: Microsoft may have recently announced its intentions to become a “productivity and platform company for the mobile-first and cloud-first world,” but it looks like longtime rival Apple has plans of its own in addressing the needs of enterprise customers and has brought in the big guns.
Apple announced today that it has recruited the help of IBM to help further solidify its standing in enterprise mobility and to help build world-class business apps for the iPhone and iPad platforms. Apple will combine its strength in “building a simple experience and in building devices” with IBM’s “leadership in analytics, cloud, software and services.”
The partnership should see Apple’s iOS devices flourish with "a new category of mobile apps" that will target “retail, healthcare, banking, travel and transportation, telecommunications and insurance,” among other industries. And of course, these apps will be backed by “IBM’s renowned big data analytics” capabilities.
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