From InfoWorld: Google considers Amazon.com as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer's website.
Amazon.com is more focused on commerce, "but, at their roots, they are answering users questions and searches, just as we are," Google Chairman Eric Schmidt told an audience in Berlin on Monday.
Google is facing antitrust investigations in Europe since 2010, following complaints that it favored its own services in search results, affecting the visibility of competing websites. The company came to terms with the European Commission in February, but the commission has asked it to improve its settlement terms or face charges, following opposition to the deal.
In an apparent bid to counter the antitrust charges against Google, Schmidt emphasized repeatedly in his remarks that people had choice offered not only by other search engines but by specialized sites offering a variety of services such as news, flights, rental cars, insurance or local information.
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