From DailyTech: Hot on the heels of the announcement of 4K video downloads and uploads by IAC/InterActiveCorp (IACI) video-sharing site Vimeo, Amazon.com, Inc. (AMZN) has joined the ultra high definition (UHD) video-sharing party.
UHD/4K in the film space has been described as a 3,840 x 2,160 pixel (8.3m total pixel) resolution, typically in the 16:9 aspect ratio. That's 2x the pixels in each direction, or 4x the total resolution of full HD/1080p video.
Amazon is joining Google Inc.'s (GOOG) YouTube and Netflix Inc. (NFLX) in offering on-demand, streaming 4K video. Overall Amazon Prime's 4K strategy is closest to Netflix's, offering a variety of exclusive web show episode content in UHD. However, unlike Netflix it won't charge a premium to its Prime subscribers. 4K will simply be yet another added perk to the service, which already gives subscribers free 2-day-shipping and access to a library of streaming movies, TV shows, and music.
Amazon's Digital Video vice president, Michael Paull cheers the new options, stating:
"We want to deliver the best entertainment experience, and offering Ultra HD movies and TV shows raises the bar on quality and innovation that customers have come to expect from Amazon. We’re also excited that Ultra HD is the latest benefit of the Amazon Prime membership, giving members instant access to great movies and TV shows in a premium picture resolution at no additional cost."
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