From PC World: Advanced Micro Devices wants its chips in more laptops, and is devising a new strategy to reverse a free fall it has endured in the PC market over the last few years.
The chip maker is reshaping the way it supplies chips and components with the hope that more PC makers will use its upcoming Carrizo processors in laptops. At the center of the strategy is a plug-and-play component approach that will make it easier to plug any Carrizo chip into any laptop, regardless of size or price.
AMD will supply just one motherboard that will support a wide range of Carrizo and Carrizo-L laptop chips. The new approach will provide PC makers the flexibility of using a range of Carrizo chips in any laptop.
Laptop buyers as a result will be able to get a processor of their choice instead of settling for one they don’t want, said Jason Banta, director of product management for client solutions at AMD.
View: Article @ Source Site
