From PC World: To bring its microprocessor designs to emerging markets, ARM Holdings is looking to China and its growing number of electronics vendors to help pave the way.
“The Greater China region is becoming a key market to ARM, not just in terms of market share,” said Allen Wu, ARM’s Greater China president.
The U.K. chip designer has already been riding high on demand for consumer gadgets in the country. Its microprocessor cores, incorporated into the processors designed by companies including Apple, Samsung Electronics, Qualcomm and Broadcom, are used in nearly all smartphones, and many tablets.
But as more Chinese tech vendors expand to emerging markets, ARM hopes to ride that wave too.
In China, the U.K. firm is also serving a growing number of customers—from handset vendors to actual chip manufacturers—wanting to incorporate ARM’s technology into their latest products.
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