From DailyTech: The gold tone has barely dried on the revived and reimagined Apple, Inc. (AAPL) MacBook, but up the coast a storm is reportedly brewing. According to sources Microsoft Corp. (MSFT) is prepping brand new fourth generation Surface Pro models to challenge the shockingly slim ultrathin.
A recent report in the Inquisitr notes that recent price cuts and trade-in programs relating to the Surface Pro 3 could be a signal that a new model is waiting in the wings. However it cites "sources" as a saying the actual release will happen around the July window.
Surface is finally emerging as serious business for Microsoft. Microsoft recently plopped down a cool ~$200M USD to acquire the Israeli firm that makes the stylus for the Surface Pro 3. That expenditure is representative of a shift at Microsoft, who believes that its patient approach to first party hardware is finally entering the payoff phase.
In calendar Q4 2014, Microsoft cracked a billion dollars in revenue from Surface computers and accessories for the first time. That number hints that at least a million of the device likely sold.
That's a drop in the bucket compared to Apple's iPad, which "disappointed" with "only" 26 million iPad tablets sold in the holiday quarter. But in many ways the Surface is making a name of its own, as perhaps the most recognizable, best-selling, and strongest-reviewed hybrid tablet. The Surface is looking to do for the hybrid what Apple did for the tablet -- turn it into a must-have device.
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