From CNET: HTC is hoping a shake-up at the top will reinvigorate its fortunes.
The Taiwanese smartphone manufacturer on Friday said that its co-founder and chairwoman, Cher Wang, would replace long-time leader Peter Chou as CEO, effective immediately. Chou will remain with the company in a new role helping with the development of new products.
The move comes as HTC -- a former heavy hitter in smartphones that has suffered through three years of sales declines -- pins its comeback on the new One M9 smartphone and a range of quirky gadgets such as the HTC Re camera, HTC Grip fitness band and HTC Vive virtual-reality headset, part of a broader attempt to diversify its business. Chou presided over the rise of HTC as a consumer brand, but hasn't been able to keep up with the marketing might of rivals Apple and Samsung.
"There have been question marks about Peter Chou's role as CEO" since 2013, said industry analyst Ben Wood of CCS Insight. "Peter has undoubtedly been the driving force behind HTC, but recently the company appears to have lost its way."
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