From CNET: Xiaomi recorded impressive sales growth during a 12-hour online sale Wednesday, another sign that the smartphone upstart may be a worthy challenger to leading handset makers.
The Chinese smartphone maker said it sold 2.12 million handsets during its Mi Fan Festival 2015, well surpassing the 1.3 million units sold in last year's sales event and the 1.2 million sold during its Singles Day event (China's equivalent of Black Friday). The company also sold 38,000 Mi TVs as well as 770,000 smart appliances, including the recently announced Mi Smart Scale, for a total revenue of 2.08 billion Chinese Yuan ($335 million).
The sales figures underscore the rapid success of Xiaomi, which has vaulted to the No. 3 position among global smartphone makers by selling low-cost smartphones and tablets aimed at budget-conscious customers in markets such as China, Indonesia and India. The company has been on a tear lately, quadrupling its valuation while other established handset makers, including smartphone giant Samsung, have stumbled.
The success of the five-year-old Chinese company's online sale should come as no surprise to Xiaomi watchers. The company has long espoused a "be friends with our fans" mindset, and the Mi Fan Festival is a way to get its products to its customers at attractive discounts.
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