From PC World: Huawei Technologies is seeking to double its retail presence around the world, amid a growing a pushing to sell more mid-range and high-end smartphones.
The Chinese handset maker aims to establish 70,000 retail spaces by the end of 2017, up from the 30,000 locations it already has, including Huawei stores, product counters and “display zones” where its smartphones were shown for sale last year.
More than half of those locations are in China, the company’s home market, said Glory Zhang, chief marketing officer for Huawei’s consumer business group. The balance will start to change by year end, when Huawei brings more high-end products to international markets, she added.
Although Huawei isn’t as well known as Apple or Samsung, it has been gradually building up its smartphone brand, and growing its market share. Last year, the company shipped 75 million smartphones, up from 52 million a year ago. This made Huawei the world’s third-largest vendor for all of last year, according to research firm IDC.
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