From DailyTech: Today at its BUILD 2015 (/b) convention in San Francisco, Calif., Microsoft Corp.'s (MSFT) operating systems corporate vice president (CVP) Joe Belfiore let slip a key piece of the Windows puzzle. He revealed that the new browser in the consumer-facing builds of Windows 10 would be dubbed "Edge". The name was somewhat of a surprise, but if we look back there were some hints.
Microsoft has long willingly given up having the fastest browser or the most cutting edge standards support, in order to strive industry best stability and compatibility with standard sites. That was an attractive tradeoff for enterprise clients, but in recent years it caused Microsoft's once dominant Internet Explorer browser to lose consumer market share to Google Inc.'s (GOOG) Chrome and Mozilla's Firefox -- browsers that rendered webpages faster and supported more exotic fresh standards.
And then there was the challenge of mobility. Microsoft's early attempts to transition Internet Explorer into the tablet, phablet, and smartphone space left much to be desired and fell short of mobile browser offerings from Google, Apple, Inc. (AAPL), and Opera Software ASA (STO:OPERAO).
The goal with Windows 10 was in effect to solve both of these problems and return Microsoft's browser to its tradition being the most coveted consumer browser. To that end Microsoft announced a brand new consumer-facing browser in January under the codename "Project Spartan."
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