From DailyTech: Apple, Inc. (AAPL) appears to be experiencing a learning moment that many of its Android arch-rivals, including Samsung Electronics Comp., Ltd. (KRX:005930) (KRX:005935) have already painfully experienced -- you can lead customers to smartwatches, but you can't make them buy.
Indeed, the Apple Watch is a blockbuster -- but in smartwatch terms. Last year all Android OEMs combined only summed up to roughly 720,000 sales of Android Wear smartwatches. When the Apple Watch went on sale on April 10 via a preorder, it quickly racked up 1.5 million orders, in a week doubling Android's entire sales total for the last year.
But it's been a bumpy ride from that point.
Until mid-June the Apple Watch was not generally available for order. Apple blamed supply issues, complaining that supply struggles were sinking sales volume. But with supply reportedly smoothing out, Apple is running out of excuses. Apple Watches are available -- Apple fans just don't seem to want them.
That's the take home from a new market research report from Slice Intelligence, a firm that tracks purchasing decisions based on a proven methodology. To track sales, Slice Intelligence examines a "slice" of the market -- 2 million consumer subscribers who have consented to having their email receipts screened.
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