Amazon Echo (and Alexa) arrive in Europe, and Echo comes in white now too

From CNET: The Amazon Echo has arrived in Europe, bringing Amazon's acclaimed voice-activated personal assistant Alexa with it. And both US and European customers can soon choose from black or white models.

The Echo is a speaker that also acts as a hub for smart devices and software services, all controlled by talking to Alexa. It's been on sale in the US since 2014 -- in black -- and will go on sale in the UK today and Germany this autumn.

In the UK, the Echo will cost £150. If you're a Prime customer and you order in the next two days, it will cost £100.

In Germany, the Echo will cost 180 euros. It's an invite-only thing for now.

Microphones in the Echo are always listening so whenever you say "Alexa" or "Amazon" or "Echo" the speaker prepares to perform a task, from controlling your tunes on music players including Spotify to ordering a taxi or a pizza.

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