From PC World: Rumors and hopes for a category-defining Surface phone were not satisfied at Microsoft's press event last Wednesday. The company didn’t even mention Windows 10 Mobile. With the collective market share of Windows phones stagnant at about 1 percent, customers and partners have to wonder why anyone should bother investing in Microsoft’s mobile strategy.
In an interview with ZDnet’s Mary Jo Foley, Microsoft executive vice president of Windows and Devices Terry Myerson was asked just that. But instead of committing wholeheartedly to Windows phones—or declaring that product line dead—Myerson tried a different tack: obscurity.
“Technically, there are really two things that are unique about Windows Mobile,” Myerson replied, when asked why Microsoft was, in Foley’s words, “wasting time” upgrading Windows 10 Mobile. “One is cellular connectivity and the other one is the ARM processors that are there.”
“So we’re going to continue to invest in ARM and cellular,” Myerson continued. “And while I’m not saying what type of device, I think we’ll see devices there, Windows devices, that use ARM chips. I think we’ll see devices that have cellular connectivity.”
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