Amazon reveals the Echo Look, a device for style selfies

From CNET: Amazon on Wednesday unveiled its first Echo device with a built-in camera.

Called the Echo Look, the $200 gadget uses its depth-sensing camera and LED lights for style selfies and fashion advice. It lets people take full-length photos and videos of their outfits using just their voices, so they can more easily compare looks and share their fashion pictures with friends.

The company also introduced a service for the Echo Look app called "Style Check," which uses machine learning and tips from fashion experts to offer customers style recommendations. The concept is similar to the company's Outfit Compare feature in the Amazon shopping app.

The new device, which will include the same Alexa voice assistant as other Echo devices, is available by invite only to US customers. Invites will be granted on a rolling basis.

The newest Echo device points to Amazon's efforts to expand in the fashion world, after it launched a handful of its own clothing lines and created a live fashion show called "Style Code Live." Amazon has now grown to become the biggest online apparel retailer in the US.

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