Intel's rebranded Xeon chips sound like credit cards

From PC World: After about half a decade, Intel is wiping the confusing E5 and E7 monikers off its Xeon chips and rebranding them to bring more clarity about the performance and features that come with the processors.

Xeon chips are used in servers and workstations like Mac Pro. Xeon chips being released mid-year will be broken down into Platinum, Gold, Silver, and Bronze processors.

The naming scheme—derived from metals—is a mix of Olympic medals and branding of credit cards from companies like Delta. A person familiar with Intel’s plans earlier said the chips will likely be widely referred to as Xeon-P, Xeon-G, Xeon-S, and Xeon-B, with the P for Platinum, G for Gold, etc.

The more valuable the metal, the more performance you get with the chip. The Platinum chip is the fastest chip and will deliver the performance similar to that of the high-end E7 chips, an Intel spokesman said.

The Bronze processor is aimed at low-end servers and will deliver the performance similar to the E5.

The new branding will start with the server chips based on the enhanced Skylake architecture coming mid-year. Earlier this year, Intel released low-end E3 server and workstation chips based on the Kaby Lake architecture, and those chips will hang on to the old moniker.

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