Samsung won't unwrap its Siri rival in US anytime soon

From CNET: The consumer electronics giant told the Korea Herald on Tuesday that the English version of its digital assistant will be delayed -- again -- because it lacks enough big data to teach it to work properly. Bixby was supposed to launch in late April before it was pushed back to "later this spring" and then to June.

Samsung did launch parts of Bixby in April in the US, including the "Vision, Home and Reminder" components that offer features like image recognition and home controls. But the central part of the service -- enabling a person to use voice to control and navigate Samsung's new Galaxy S8 phone -- is still only available in Korean.

The delayed launch of Bixby comes at a time when virtually all of the major tech companies are rolling out their own voice-activated digital assistants. Everyone from Apple to Google to Amazon sees speech as the next significant way to interact with your devices and is keen to develop a relationship with you. The hope is your loyalty to an assistant like Apple's Siri, Amazon's Alexa or Samsung's Bixby will better tie you their products and services.

Amazon leads the market with nearly 71 percent share, thanks to its family of Echo speakers with Alexa, according to eMarketer. Google is No. 2 with almost 24 percent share due to its Google Home speaker with Google Assistant.

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