Verizon gets its mojo back with unlimited data

From CNET: Verizon customers are pumped about unlimited data.

On Thursday, the nation's largest wireless company reported it has recovered from its first-ever net loss of wireless customers and is adding customers once again, thanks in large part to bringing back its unlimited data plan.

The company reported a net increase of 614,000 retail postpaid wireless connections for the second quarter, which included 358,000 phone additions. This is good news for Verizon, which last quarter lost almost 300,000 wireless customers. Verizon brought back its unlimited plan in February, so this was the first full quarter the company has offered it. And it's clear that customers like it.

"Verizon reignited its growth engine in the quarter, both adding and retaining wireless customers while scaling our media business and continuing to invest in our superior networks," CEO Lowell McAdam said in a statement.

The numbers underscore the importance of big companies, like Verizon, getting aggressive on pricing and offers, as rivals like T-Mobile continue to rack up more customers. The heightened competition has made this a boom time for consumers to find a good deal in mobile, such as Sprint offering a year of service for free (excluding taxes and fees), and its prepaid arm Virgin Mobile going with an all-iPhone lineup with a rate of $1 for the first year of service. AT&T is throwing its DirecTV Now streaming service into its unlimited plan for $10 extra.

View: Article @ Source Site