From PC Mag: Curious whether an Android game is worth the download? Google is expanding its "instant apps" concept to mobile games to allow for lightning-fast previews of popular titles.
These "instant apps" let you play a portion of the game before committing to a full download. Want to check out Mighty Battles or Clash Royale? Now you can—but without a 100MB download. Each instant app is only 10MB or less in size, and can load on your phone in a few seconds.
Google talked up the technology on Monday at the Game Developers Conference, saying it could help developers entice more consumers to try out their hit titles. The Android OS and Google Play connect millions of consumers to new mobile games every year. But Google noticed that some consumers will refrain from trying new titles when they realize the downloads take time.
"As games have gotten bigger, the time to install has increased, and gamers drop off," Jonathan Karmel, a Google Play Instant product manager, told PCMag.
Instant apps are Google's solution. The concept actually debuted back in 2016, but at the time it was mainly introduced for non-gaming apps including BuzzFeed, Vimeo, and gift-buying service Hollar.
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