Facebook to End Targeted Ads Built with Third-Party Data Mining

From PC Mag: The fallout from the Cambridge Analytica controversy has triggered Facebook to cancel an advertising tool that pulled data from people's backgrounds, like whether you own a home or what products you like to buy.

"We want to let advertisers know that we will be shutting down Partner Categories," Facebook said on Wednesday. "This product enables third party data providers to offer their targeting directly on Facebook."

These third-party providers include Acxiom and Experian, which specialize in mining data on US consumers that can be rented out for marketing purposes. Information about your ethnicity, marital status, whether you own a car, the kinds of purchases you make, and how much you spend on them can all be logged.

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