Amazon Rolls Out Live Tracking for All US Deliveries

From PC Mag: In November last year, Amazon started experimenting with a new delivery feature called Amazon Map Tracking. It allowed select customers to access live tracking information about the package they had ordered. It was possible to see the route your delivery driver was taking and how many stops there were before your package arrives.

This week, Amazon Map Tracking got rolled out for all Amazon deliveries within the US, giving customers considerably more information about what's happening to their order and when exactly it's going to arrive on their doorstep.

As CNET reports, Amazon confirmed a full roll out of the delivery feature this week, with Amazon spokeswoman Alana Broadbent explaining, "The Amazon Map Tracking feature is another delivery innovation we are working on to improve convenience for our customers and provide them greater visibility into their deliveries."

Visibility is certainly something that has been lacking, not only for Amazon, but across delivery services as a whole. It's nice to know your order will arrive the next day, but that usually means at some point between 7am and 9pm. Nobody wants to wait around all day, and Map Tracking solves the problem. You can see how close the delivery is to being made and decide whether you have time to pop out.

The knock-on effect of this feature is other delivery services and online retailers will surely have to invest and compete. In the long term we should see live tracking become a standard feature of most deliveries.

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