Snapchat adds ticket buying through SeatGeek integration

From CNET: Snapchat users can buy tickets to games and concerts after the social media platform teamed up with SeatGeek.

Fans can buy tickets directly from the teams and artists by swiping up, selecting their tickets and checking out within the Snapchat app.

Snapchat started working on e-commerce features in February and Los Angeles Football Club was the first to sell tickets this way, through Snapchat Story and a Snapcode on its website, for its May 26 match against DC United.

"Selling tickets directly to our followers on Snapchat gives us an incredible opportunity to connect with our most dedicated supporters," said Tom Penn, Los Angeles Football Club's president and co-owner.

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