Google 'Speed Update' Now Rolling Out for Everyone

From PC Mag: Google today announced that the "Speed Update" detailed in January is now rolling out for all users.

Heads up, webmasters: Google on Wednesday announced plans to start taking page speed into account when ranking mobile search results.

The Web giant has used speed as a ranking factor for a while now, but only on desktop searches. Starting this July, slow-loading pages will also be demoted in mobile searches.

"The 'Speed Update,' as we're calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries," Google's Zhiheng Wang and Doantam Phan wrote in a blog post. They added that "the intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content."

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