From PC Mag: It's PCS no more. T-Mobile's prepaid arm, MetroPCS, is rebranding as "Metro by T-Mobile" because, apparently, a lot of people didn't know MetroPCS was just T-Mobile prepaid.
As part of the move, the carrier will offer bonuses from Google and Amazon. It's also trying to get onto the new iPhones' eSIMs.
MetroPCS currently has 18 million customers and "has been growing like a weed," but it had a tough second quarter, according to BayStreet Research founding partner Cliff Maldonado.
We talked to MetroPCS president Tom Keys about how the new name and a new set of plans, could shake things up and move things forward with a venerable brand.
MetroPCS has a long but confusing history, Keys said. The brand started in 2002 as an independent carrier that only operated in a few cities and relied on roaming agreements in the rest of the country. After it was bought by T-Mobile in 2013, MetroPCS switched to the T-Mobile nationwide network, where Metro customers have the same coverage and service as regular T-Mobile customers. But some people didn't understand that, Keys said.
"Prepaid has a bad connotation historically," he said. "There's always a compromise, there's always a network problem, there's always less.
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