Verizon looks for more revenue in wireless data

From CNET News.com: Verizon Wireless, the nation's largest wireless provider, is reportedly revamping its existing wireless data prices and is considering implementing a usage-based billing model for its upcoming 4G wireless services as it tries to squeeze out more revenue from wireless data services.

Starting January 18, Verizon is expected to tweak its wireless data plan for what it considers its "3G multimedia" phones so that subscribers will pay the same price as customers using a smartphone. The news of the new pricing rates was reported Wednesday by the blog Broadband Reports, which obtained internal documents about the changes from a Verizon employee.

A Verizon Wireless spokeswoman declined to comment on the new pricing plan.

The news comes just a few days after Verizon Wireless' chief technology officer Dick Lynch was quoted by The Washington Post saying that the wireless operator is also considering implementing usage-based billing for services it will soon introduce on its upcoming 4G wireless network.

These two pieces of news suggest that Verizon Wireless is looking to find the sweet spot in wireless data pricing. As the company's revenue base shifts toward data and away from voice services, Verizon and other wireless operators are looking carefully at how best to maximize their profitability.

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