MOTOBLUR Will Slowly Fade Away

From DailyTech: What is bound to be good news for Android enthusiasts who take issue with Motorola's MOTOBLUR custom skin, the handset manufacturer's Co-CEO, Sanjay Jha, announced that the company will not longer be focusing on the skin going forward, AndroidAndMe reports.

Jha, while speaking on a Q2 earnings conference call, told analysts that Motorola will be focusing on its products and will no longer be developing MOTOBLUR as a brand, due to the difficulty to convey the skin's value in a 30-second ad spot.

This doesn't necessarily mean that the much-maligned skin is going away anytime soon, at least not until Android 3.0 "Gingerbread" does away with custom skins.

"MOTOBLUR continues to be important and I think you will see increased functionality in MOTOBLUR," Jha said. "This notion of push-Internet is going to be very important to us, but as a brand name, which we make matter in front of consumers as a brand name, I don’t think that’s going to be our focus going forward, but we see the experiences that we deliver is being relevant and differentiating us.”

Evidence of Motorola's approach going forward can be seen on Verizon's recently launched Droid X and the upcoming Droid 2, which both run the custom skin without any mention of the MOTOBLUR brand. Thanks to a loophole in BLUR's deleted text message and call log history, the X was cited for privacy issues.

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