W3C's new logo promotes HTML5--and more

From CNET News.com: Underscoring the confluence of technology, politics, and marketing, the World Wide Web Consortium today unveiled a new logo for HTML5.

With the logo, the W3C wants to promote the new Web technology--and itself. The Web is growing far beyond its roots of housing static Web sites and is transforming into a vehicle for entertainment and a foundation for online applications.

The W3C hopes the logo--T-shirts and stickers with it already are on sale--will fuel excitement and interest in the refurbished Web. "In addition to work on the specification, test suites, and useful materials for developers, we seek to raise awareness about W3C technology and to promote adoption of W3C standards," spokesman Ian Jacobs said.

Curiously, though, the standards group--the very people one might expect to have the narrowest interpretation of what exactly HTML5 means--instead say it stands for a swath of new Web technologies extending well beyond the next version of Hypertext Markup Language.

And some Web developers aren't happy about that: Web developer Jeremy Keith wrote today that the W3C just helped push HTML5 "into the linguistic sewer of buzzwordland."

Here's how the W3C put it: "The logo is a general-purpose visual identity for a broad set of open Web technologies, including HTML5, CSS, SVG, WOFF, and others," the W3C said in the FAQ about the HTML5 logo, referring to Cascading Style Sheets (CSS) for formatting and graphical effects, Scalable Vector Graphics (SVG) for advanced 2D graphics, and the Web Open Font Format (WOFF) for elaborate typography. "In addition to the HTML5 logo there are icons for eight high-level technology classes enabled by the HTML5 family of technologies. The icons can be used to highlight more specific abilities, such as offline, graphics, or connectivity."

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