Google launches new home page

From CNET News.com: Oh, forget all that talk of Google+ and its uncomfortably human concept called "real-life sharing."

Here is something far more startling: Google has launched a new home page today. Yes, today.

In a stealthy little blog post, Google's digital creative director, Chris Wiggins, expounded on this seminal advancement with both enthusiasm and detail.

The new home page has a smaller logo--one can only imagine they must have tried at least 3,042 different sizes--and is supposed to be based on merely three guiding principles: focus, elasticity, and effortlessness.

Elasticity is perhaps the easiest to grasp. The idea is that your Google home page (should you still use one) will enjoy a more consistent look across all the devices upon which you launch it.

Effortlessness, too, should be fairly simple. Well, until Wiggins talks about it representing power and simplicity.

However, focus needs a little more, well, focus.

"With the design changes in the coming weeks and months, we're bringing forward the stuff that matters to you and getting all the other clutter out of your way," Wiggins explained. "Even simple changes, like using bolder colors for actionable buttons or hiding navigation buttons until they're actually needed, can help you better focus on only what you need at the moment."

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