Google+ to Become Second Largest Social Network in U.S. in One Year

From PC World: Can Google+ attract enough users in a year to become more popular in the US than either Twitter or LinkedIn? A new Bloomberg-YouGov survey says yes.

The online survey of 1,003 US adults interviewed from July 29 to August 2, 2011 suggests Google+ is following in Facebook's footsteps.

"Google+ is tracing a path similar to Facebook's initial growth - building excitement in a core group of early adopters. For Facebook, it was college students. For Google+, that path is young, educated, single men who are heavy internet users," said Michael Nardis, head of YouGov Investment Products, in a statement.

Some 13 percent of adult Internet users in the US have already joined Google+, and another 9 percent plan to sign up within 12 months:

And 16 million US online adults plan to join Google+ in the next year, according to the Bloomberg-YouGov survey. If this holds true, Google+ is positioned to surpass Twitter, LinkedIn, and MySpace in US membership.

The social network's early adopters are a "highly engaged" bunch, mostly young, male, and educated. Forty-five percent of Google+ users say they read content at least once a day--only Facebook's 63-percent rate is higher.

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