Sony to Demonstrate Actual PlayStation 4 Game Console at E3 Trade-Show

From X-bit Labs: Sony Computer Entertainment decided not to show the PlayStation 4 video game console at the formal unveiling event this week, but focus on gaming capabilities of the new platform instead. While the company is unlikely to reveal the look of the PS4 at the upcoming Game Developers Conference next month, the firm intends to show the actual PlayStation 4 system up and running at the E3 in mid-2013.

The perception of game consoles have changed dramatically in the last decade as a result of platform holder’s wish to make them more popular among casual gamers. While non-core customers now represent a significant share of Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3 owners, core gamers still represent the lion’s share of the market. Therefore, it was logical for Sony to concentrate on gaming at the official announcement of the PS4 this week and skip the details about consumer-oriented features of the console.

Even though for core gamers the look of a video game system is clearly not an aspect of primary importance, the actual design is still a significant feature. Thus, it is not surprising that many gamers now wonder how the PS4 really looks. Sony Corp. plans to unveil the actual game console – and possibly show it in action at the E3 trade-show in early June, 2013.

“I am real proud of the fact that we are talking about [launching in] holiday 2013 and we have already got a lot of detail out there, and a lot of game play, in February. But I was so focused on the content […] What’s the controller gonna look like? What’s the box gonna look like? We made a conscious decision that was not going to be a part of the first reveal, but I would look for E3 as a time when you’ll get a good look at it. Or sooner,” said Jack Tretton, the president and chief exec of Sony Computer Entertainment America, in an interview with Forbes web-site.

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