Samsung Unifies Windows PC Line Under Newly Expanded Ativ Brand

From X-bit Labs: Samsung Electronics America on Thursday announced it will expand the Ativ brand to include all of its Windows based PCs. Ativ, previously the brand for the company’s Windows-based convertible PC devices, now unites all of Samsung’s Windows devices under one cohesive brand, representing the convergence of PC and mobile technologies.

The unification of all Samsung Windows PC products under the Ativ brand represents Samsung’s commitment to grow as a global leader in the PC space, as well as its dedication to extending mobile innovation and user experiences across all devices by integrating PCs into the mobile division. Current products will be rolled out with new names under the Ativ brand beginning today.

The new product names under the Ativ brand will provide customers an easy way to understand the product segments across Samsung’s PC portfolio. Samsung Ativ will also offer users a consistent and seamless computing experience across Samsung’s diverse PC line. Separately, unification of Windows-based offerings under Ativ brand means that Samsung may be preparing new PCs running non-Windows OS.

“Samsung has been the fastest growing PC brand for the past three years, in part because of our commitment to developing solutions that meet and exceed the ever-evolving needs of our customers. Our expanded Ativ brand and the introduction of solutions like SideSync create the necessary synergy between our mobile and PC lines to create real ease of use for consumers. These synergies enable us to maintain our momentum and continue to offer our customers innovations that enhance the way they live and work,” said Mike Abary, senior vice president of consumer IT product marketing at Samsung Electronics America.

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