Curved Screen LG OLED TV Goes on Sale in South Korea

From DailyTech: LG has announced that it is set to begin accepting pre-orders on its revolutionary curved-screen OLED television with delivery set to begin next month. The television (Model 55EA9800) features a curved 55-inch screen and is model number. LG says that over 1400 of its retail stores in South Korea will begin taking pre-orders today from customers for the new television today.

The TV is far from cheap priced at 15 million KRW, working out to about $13,500 here in the U.S.

“Our Curved OLED TV is not only the proof of LG’s unmatched leadership in next-generation displays but also a testament to LG’s commitment to bringing to market the most exciting TV technology available today,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company.

The curved screen serves a purpose according to LG, other than simply being a marketing gimmick. LG says that the curved screen is designed to put the entire screen surface at the same distance from the viewer's eyes. That means that the visual distortion and loss of detail, on the edges of the screen won't happen on the curved screen.

The TV is 4.3 mm thick and weighs 37.48 pounds. LG promises vivid, realistic images thanks to proprietary WRGB technology and a 4-color pixel system that features a white sub pixel. That white pixel works in conjunction with the traditional red, blue, and green pixels to create perfect color output according to LG.

LG has announced when the TV will be available outside of its home market of South Korea, however, pricing and availability details will be revealed at a later date.

The OLED TV market is expected to boom in the coming years. Prices for OLED panels are predicted to be lower than LCD screen prices by 2016.

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