Hewlett-Packard to Dive Back into Smartphone Market

From DailyTech: Hewlett-Packard's last attempt at smartphones was a huge bust, but it looks like the company will give it another shot.

Yam Su Yin, HP Senior Director Consumer PC and Media Tablets Asia Pacific, said that HP is planning to enter the smartphone market once again.

"The answer is yes but I cannot give a timetable," said Yin when asked if HP would get back in the smartphone game. "It would be silly if we say no. HP has to be in the game."

HP will have tough competition from the likes of Apple and Samsung, which account for more than 50 percent of the global smartphone market share together. So how will HP compete with the well-established smartphone giants and ensure that it doesn't fail in this market once again?

"Being late you have to create a different set of proposition," said Yin. "There are still things that can be done. It’s not late. When HP has a smartphone, it will give a differentiated experience."

HP will reportedly use the Android operating system in its new smartphones, mainly because of the popularity of Google's Android and the fact that it comes at many different price points for customers.

This certainly isn't HP's first attempt to get into the smartphone game. In April 2010, HP bought Palm for $1.2 billion -- thus gaining control of the webOS mobile operating system. But a little over a year later, HP said it was discontinuing all production of webOS devices.

View: Article @ Source Site