Spotify announces expanded Samsung partnership focused on pre-installs and free trials

From TechCrunch: In August 2018, Spotify became Samsung’s go-to streaming music service provider following a strategic partnership between the two companies that initially focused on bringing Spotify to Samsung Smart TVs and a deeper connection with Samsung’s assistant technology, Bixby. Today, timed alongside the retail launch of Samsung’s Galaxy S10, the companies are expanding their partnership to make Spotify a pre-installed application on a range of Samsung devices, including the new Galaxy S10, S10+, S10e, S10 5G, as well as the Galaxy Fold and some of Samsung’s lower mid-range Galaxy A devices.

In addition, U.S. consumers buying the new Galaxy S10 will qualify for six months of free Spotify Premium access if they’re new customers, Spotify said.

The two companies had not offered many more details about their partnership plans since the announcement last year, saying only that a lot of discussions were taking place as to what’s next. However, a move to pre-install Spotify on Samsung phones was likely under consideration from day one – especially after the 2016 failure of Samsung’s own Milk Music streaming service, which meant it no longer had its own direct answer to Apple Music.

At the time of Milk Music’s closure, Samsung said it would shift to investing in a partner model for integrating the “best” music services on to its Galaxy family of devices. Later picking Spotify as the strategic partner made sense, as it’s a clear frontrunner in the space and one that’s not operated by a tech giant like Google’s YouTube Music/Google Play Music, Apple Music, or Amazon Music.

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