T-Mobile rebrands One plans to Magenta, offers new discounts to lure switchers

From CNET: T-Mobile's prospects for its potential merger with Sprint may be changing on the day, but that hasn't stopped the nation's third-largest carrier from continuing to go after rivals.

The latest move: matching the discounts offered by AT&T, Verizon and Sprint.

The carrier won't be matching the plans of other carriers. In if you have, for example, a 15% corporate discount for your AT&T plan T-Mobile will honor it for its service if you switch. The process needs to be done in a T-Mobile store and applies to corporate, affiliate, military and senior discounts.

The company says that it will match discounts "dollar for dollar" in $5 increments up to $15 for one line and up to $30 total for two lines or more.

"Before the Un-carrier, people were locked into annual service contracts and financing plans, and we changed all that," T-Mobile CEO John Legere said in a statement. "Now, we're freeing millions more. Lose your carrier, keep your discount!"

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