Twitter's experiments pay off as user numbers grow

From CNET: Twitter isn't afraid of change. It constantly tests new features and has rolled out a revamped desktop site and a Olympics partnership this month alone.

All the experimentation appears to be worth the effort.

On Friday, Twitter said 139 million people logged into the app every day in the second quarter. That's up from the 134 million daily active users the company had in the first quarter. Twitter stopped reporting monthly active users in April.

The new results suggest Twitter is making progress in efforts to attract and retain users, something it's struggled with in the past. Despite its popularity with celebrities, public figures and politicians, including President Donald Trump, the social network is smaller than its competitors. By comparison, Facebook has 1.59 billion daily active users.

Twitter sees some of its biggest traffic during live events, such as award shows, sport games and television shows, when people gather on the site to tweet in real time. Twitter is trying to lean into that popularity. On Thursday, the company said it inked a deal with NBCUniversal to broadcast content about the 2020 Olympic Games in Tokyo.

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