Intel's first discrete Xe graphics cards will cost $200, battling AMD and Nvidia for the mainstream crown

From PC World: Intel’s discrete “Xe” graphics cards will be priced to move when they debut in 2020. In an interview with Russian YouTube channel Pro Hi-Tech, Intel’s chief architect and graphics head Raja Koduri said that the chip giant is targeting the mainstream $200 price point with its initial consumer offering.

Koduri drops the information around the 6:15 mark in the video below. If you don’t speak Russian, you can turn on closed captioning and set the subtitles to English in the video settings, but they’re a bit garbled. Fortunately, Redditor u/taryakun provided a more legible translation of the exchange:

“Our strategy revolves around price, not performance. First are GPUs for everyone at $200 price, then the same architecture but with the higher amount of HBM memory for data centers... Our strategy in 2 to 3 years is to release whole family of GPUs from integrated graphics and popular discrete graphics to data centers GPUs.”

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