From PC Mag: The countdown to Black Friday and Cyber Monday has already begun, and Google is rolling out a slew of new mobile-friendly shopping features to compete with online retailers like Amazon this holiday season.
As of this morning, changes to Google Shopping are live on desktop in the browser via shopping.google.com and the Shopping tab of Google search results, but the biggest enhancements are for mobile shopping.
The company demoed the new Google Shopping experience for reporters in New York ahead of the rollout. They include in-search product comparisons and direct buying, product-specific price tracking, and more precise location-based searches for local inventory at stores near you. There's also a big emphasis on images. Users see product availability and shop in Google Images, and use Google Lens to identify products in photos and see similar styles.
The Google Shopping homepage has been redesigned with product suggestions and trending options across different categories. When you enter a search term, you'll see a price grid comparing results and prices across stores. You can either click into a Google listing, or go directly to a product page on Best Buy, Target, Walmart, and other stores.
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