From CNET: NFL and 2K will partner up once again after more than 15 years. There is a caveat to the deal, but the result is more football games.
2K announced its partnership with the NFL in a press release Tuesday. The developer will begin work on non-simulation football games with a release planned for 2021.
"The NFL is one of the most successful sports brands in the world, known for creating incredible entertainment for fans," said 2K President David Ismailer in an emailed statement Tuesday. "We're thrilled to be back in business with the NFL in a partnership that will span multiple video games centered on fun, approachable and social experiences. It's exciting to bring together 2K's expertise in creating award-winning sports games with the NFL's renowned status as a world-class entertainment and sports organization."
EA -- who signed an exclusivity deal with the NFL in 2004 for a reported $300 million -- will continue releasing its Madden series as a football simulation game.
"Expanding the NFL's presence in the world of gaming has become a focus for the League as we look to grow the next generation of our fanbase and reviving our partnership with 2K was a natural step in that effort," said Joe Ruggiero, senior vice president of consumer products at the NFL in a press release Tuesday. "2K is a worldwide leader in sports video games, with a proven track record of creating best-in-class and award-winning games and we look forward to sharing more about the projects we are working on with them in the future."
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