From CNET: Chinese giant TCL, best known for its excellent TVs, is rebranding its mobile line under its own name after years of using brands like Alcatel, BlackBerry and Palm to market its phones. The first group of mobile products, what it calls the 10 Series, will start hitting Australia, Europe, the UK and North America in the coming weeks.
First detailed earlier this year at CES, the 10 Series comprises three phones: the budget 10L, the premium 10 Pro and a 5G variant aptly named the 10 5G.
With the phones, TCL is taking an approach it has used to grow its popular TV brand, offering sharp displays that can add HDR to all content while pricing the devices lower than its rivals. Like its TVs, the phones don't go overboard on specs or have radical designs like its concept triple-folding tablet or rollable phone.
The 10 Pro, which will retail for $449 (£399, approximately AU$800), features a 6.47-inch curved AMOLED display with a fingerprint sensor underneath. It runs on a Qualcomm Snapdragon 675 processor with 6GB and 128GB of storage, expandable via microSD card.
The phone has four rear cameras: a 64-megapixel main shooter with a 16-megapixel camera, a 5-megapixel macro for close-ups and a 2-megapixel for improved low-light photos. There's also a 24-megapixel front sensor found in a teardrop notch at the top of the screen.
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