From PC Mag: Amazon is no stranger to the grocery business. Between the AmazonFresh online delivery service and brick-and-mortar Whole Foods stores, it's got the market cornered, but it's not stopping there. The retail giant this week introduced Amazon Fresh, a traditional grocery store kitted out with modern tech.
"We're opening our doors to a select group of invited customers in Woodland Hills, Calif., to shop the store before it opens widely to the public in the coming weeks," Amazon VP Jeff Helbling announced.
The company in November revealed plans to open a new brand of grocery store, promising a companion to Whole Foods, not a competitor. In addition to the existing chain, which Amazon bought for $13.7 billion in 2017, the firm operates several Amazon Go contactless shops across the country. Amazon Fresh, meanwhile, is a sort of amalgamation of everything that's come before—from the Dash Cart that lets customers skip the checkout line to Alexa-friendly features for managing shopping lists and navigating aisles.
"When customers arrive in store, they can access their Alexa shopping list through the Amazon app or on the Amazon Dash Cart, enabling them to quickly navigate aisles and check off items as they shop," Helbling explained. "Throughout the store we have Amazon Echo Show devices available to ask Alexa for help—simply say, 'Alexa, where can I find the hot sauce.'"
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