Nvidia's GeForce RTX 3080 Lands Sept. 17 for $699, RTX 3070 Drops Next Month

From PC Mag: Nvidia’s new graphics cards start arriving on Sept. 17 with the GeForce RTX 3080, which will set you back $699. The lower-priced RTX 3070 will go on sale in October for $499, while the monster RTX 3090, which can render games in 8K resolution, drops on Sept. 24 for an obscene $1,499.

Expect the new cards to nearly double the graphics performance from the last-generation GeForce RTX 2000 series, which launched two years ago. According to Nvidia's benchmarks, the performance increase can range from 1.6 times to 2.1 times, depending on the game.

The upgrade is thanks to Nvidia's new GPU architecture, "Ampere," which is built using Samsung's "custom 8N manufacturing process," Nvidia CEO Jensen Huang said without going into details. The new architecture more than doubles the computing power devoted to graphics shading and to ray-tracing effects.

"Ampere is the biggest generational leap we have ever had," Huang said during the event, which was live streamed on the internet.

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