Galaxy S21, S21 Plus, S21 Ultra arrive Jan. 29 with new design, $200 price cut

From CNET: Samsung's new Galaxy S21 lineup is here. And the new Galaxy S21, S21 Plus and S21 Ultra have plenty to attract would-be buyers, including new designs and $200 shaved off the starting price of their predecessors .

The South Korean electronics giant on Thursday, during its first virtual Unpacked event of the year, showed off its three new phones: the $800 Galaxy S21, the $1,000 Galaxy S21 Plus and the $1,200 Galaxy S21 Ultra. (In the UK, the S21 will start at £769, just £30 cheaper than the S20.) It also unveiled new $200 earbuds, called the Galaxy Buds Pro; $30 Tile-like Galaxy SmartTags that can track nonelectronic items like pets; and a $40 S Pen accessory. The event took place on the last day of this year's CES and more than a month earlier than normal.

Samsung's Galaxy S21 lineup is packed with refinements to the cameras, displays and 5G capabilities. The new phones feature a redesign that accentuates the camera lenses on their backs while linking them with their metal frames, something Samsung calls "Contour Cut Camera" housing. The base amount of storage for all of the S21 models is 128GB, and Samsung boosted the photo and video capabilities for vloggers and others.

The lower price is a nod to the realities of the world, with the coronavirus pandemic shutting down many global economies and eliminating millions of jobs. Smartphones, serving as a lifeline to friends and co-workers, remain one of the few essential gadgets. This is also one of the first phones in a few years that didn't introduce a brand new technology like 5G, which often justifies a premium.

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