From CNET: Amazon said in its quarterly earnings report on Thursday that its annual Prime Day will take place in the second quarter, shifting from its later slot in 2020. Chief Financial Officer Brian Olsavsky specified during a press call that the event will take place in June.
"We are going to do it on a date where we think it'll get more attention for our customers, and also for our vendors," Olsavsky said.
He added the company was concerned that transportation slowdowns in July, travel plans and the impact of the Olympics in the third quarter could be factors that slow down a later Prime Day.
"We're excited for the return of Prime Day and look forward to providing our members with incredible savings, while investing in opportunities for our small business selling partners, and continuing to ensure the safety of our employees," an Amazon representative said in a statement. "We'll share more details soon and customers can also say, 'Alexa, keep me posted on Prime Day' to stay informed."
Before Amazon's announcement, there was speculation that Prime Day could once again take place in July. The e-commerce giant had held the event during that month since Prime Day's kickoff in 2015, but last year the coronavirus pandemic pushed it to October.
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