Reddit's New Tab Wants to Make Discovering Content Easier

From CNET: Reddit has created a new tab that aims to make easier to find new content, the social media company said Thursday. The Discover Tab is the first such update that Reddit has released in more than two years.

Currently, Reddit users find new communities called subreddits to join by searching the platform, browsing what's popular or stumbling upon a hyperlink in a comment. But with more than 100,000 active communities on Reddit, there are a lot of subreddits that people don't know about.

The Discover Tab will display content Reddit users might like partly based on their activity on the platform. For example, if a Reddit user is reading a lot of football and baseball subreddits, then they'll see more sports content in the Discover Tab. If Reddit users are new, they'll see content ranked based on what's currently popular on the platform. The tab displays communities using photos and videos.

The creation of the discover tab highlights how Reddit is trying to showcase the variety of content on its platform. Like other social media apps, Reddit has been rolling out new tools such as live audio and short-form video. Helping Reddit users find new communities could also entice them to spend more time on the site discussing their favorite topics.

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