From PC Mag: Mercedes-Benz is incorporating Apple's spatial audio technology in select model vehicles.
Available natively for the first time in a car, spatial audio with support for Dolby Atmos promises a "seamless, immersive in-car audio experience," Mercedes-Benz says.
Apple Music subscribers gain immediate access to tunes and albums available in Spatial Audio with Dolby Atmos. Everyone else, meanwhile, can look for the "Approved in a Mercedes-Benz" label, which will be granted to artists based on "how the final mix sounds" inside the vehicle via a partnership with Universal Music Group (UMG).
"We are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz," chairman of the board Ola Källenius said in a statement. "Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers."
View: Full Article
