New Apple Exclusive Reveals iPhone 15 Price Shock

From Forbes: iPhone 15 leaks have already revealed Apple’s ambitious plans for its next-generation smartphones. But now new information says those ambitions come with a heavy price.

Working with Howtoisolve, influential industry insider LeaksApplePro has released a truckload of new iPhone 15 information, including price increases that will likely shock US buyers.

Last month the leaker revealed that the bill of materials for the iPhone 15 Ultra, Apple’s new name for its ‘Pro Max’ models, will increase by up to $100. Now LeaksApplePro states that the iPhone 15 Ultra will have a starting price as high as $1299 — a $200 increase on the iPhone 14 Pro Max, and the biggest single generational jump in iPhone history.

“It’s going to be a more expensive iPhone. Even in the United States,” the leaker explains. “Apple has been losing margins year after year. Rising production costs and inflation, that makes the money the company has in the bank worth less, have finally broken the camel’s back.”

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