Airbnb is rolling out a toggle to show you price inclusive of all fees

From TechCrunch: Airbnb is rolling out a new toggle to show you the price inclusive of all fees (before taxes) for your stay instead of showing you a per-night price. This means you won’t have to go to the booking page to see other fees like service fees and cleaning fees.

The company first announced this update back in November, and now it is making the feature available through a toggle to users. If you turn on the toggle, the search algorithm will prioritize the total price of the stay (before taxes) in ranking for search results. So properties with a lower nightly rate but high cleaning fees won’t show up on the top.

The question is why not switch to showing all-inclusive prices by default? Last month, Airbnb told TechCrunch that the opt-in search method “allows us to educate guests as to this change, without causing additional confusion.” The company doesn’t want to make a sudden switch to the new search parameter as some users might be used to seeing the nightly price. While it is offering a toggle in early access, Airbnb said that it plans to make all-inclusive pricing a default parameter the next year.

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