From TechCrunch: Twitter launched “Blue for Business” last week alongside relaunching Twitter Blue. At that time, the social network had assigned a gold checkmark to businesses. Now it’s offering some more details.
With Blue for Business, Twitter is also providing an additional badge — refer to our checkmark and badges guide — that helps organizations identify brands and people associated with it.
Twitter’s product manager Esther Crawford said the social media platform is launching a pilot program for Blue for Business with select businesses. The company plans to expand this to more organizations next year, Crawford said.
Those with Blue for Business will also get a small badge next to their profile display name, establishing to others that they work with the said organization. For instance, you can see a square Twitter badge next to Crawford’s display name.
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